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Ava // Film Emulation // Colorist // Lighting // Film Tech

Color Grading: Designing The Look Of Ava, Part 3
Raising Ava, Colorist, Film Emulation Martin McGowan 8/25/21 Raising Ava, Colorist, Film Emulation Martin McGowan 8/25/21

Color Grading: Designing The Look Of Ava, Part 3

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The Camera, The Lens, and 4K Acquisition: Designing The Look of Ava, Part 2
Raising Ava, Colorist, Film Tech Martin McGowan 8/25/21 Raising Ava, Colorist, Film Tech Martin McGowan 8/25/21

The Camera, The Lens, and 4K Acquisition: Designing The Look of Ava, Part 2

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Lighting, Without Lights: Designing The Look of Ava, Part 1
Raising Ava, Colorist, Lighting Martin McGowan 7/26/21 Raising Ava, Colorist, Lighting Martin McGowan 7/26/21

Lighting, Without Lights: Designing The Look of Ava, Part 1

How to light the film became one of the biggest considerations while in pre-production during Covid.

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The Ava Test Footage: Film Emulation Version 1.0 + Free “Ava” Base LUT
Film Emulation, Raising Ava Martin McGowan 6/19/21 Film Emulation, Raising Ava Martin McGowan 6/19/21

The Ava Test Footage: Film Emulation Version 1.0 + Free “Ava” Base LUT

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Emulating Film P3: Color Treatment
Film Emulation, Raising Ava Martin McGowan 5/31/21 Film Emulation, Raising Ava Martin McGowan 5/31/21

Emulating Film P3: Color Treatment

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The Rokinon 35mm T/1.5: The Dream Lens For “Ava”
Filmmaking, Raising Ava, Lenses Martin McGowan 4/13/21 Filmmaking, Raising Ava, Lenses Martin McGowan 4/13/21

The Rokinon 35mm T/1.5: The Dream Lens For “Ava”

Building the look of the film is a process, one that starts at the point of capture. With the right lens, your job down the line becomes much easier…

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Emulating Film P2: Building A Custom “Film Stock”
Colorist, Filmmaking, Film Tech, Film Emulation, Raising Ava Martin McGowan 4/6/21 Colorist, Filmmaking, Film Tech, Film Emulation, Raising Ava Martin McGowan 4/6/21

Emulating Film P2: Building A Custom “Film Stock”

The color work of each shot is unique, but share a common goal: lifted shadows, soft highlight rolloff, proper skin tones when applicable…

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Planning “Ava”: How To Start A Feature Film
Filmmaking, Film Planning, Producer, Raising Ava Martin McGowan 4/6/21 Filmmaking, Film Planning, Producer, Raising Ava Martin McGowan 4/6/21

Planning “Ava”: How To Start A Feature Film

No matter how singular the vision or powerful the producer, the film still needs to be physically assembled by a team of people. In a Low-Budget scenario…

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Emulating Film P1: Redux
Film Tech, Filmmaking, Colorist, Film Emulation, Raising Ava Martin McGowan 4/6/21 Film Tech, Filmmaking, Colorist, Film Emulation, Raising Ava Martin McGowan 4/6/21

Emulating Film P1: Redux

Several years ago I watched the Steve Yedlin Display Prep Demo, and was overwhelmed by the amount of information. As time passed, I learned as much as I could about filmmaking creatively, while keeping an interested eye on the technical sides…

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