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Ava // Film Emulation // Colorist // Lighting // Film Tech

4:3 and The Rediscovery of The Academy Ratio
Filmmaking, Aspect Ratios, Editorial Martin McGowan 4/13/21 Filmmaking, Aspect Ratios, Editorial Martin McGowan 4/13/21

4:3 and The Rediscovery of The Academy Ratio

The Snyder Cut has inadvertently triggered a renewed interest in 4:3 aspect ratios, and Open Matte film scans from older films…

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The Rokinon 35mm T/1.5: The Dream Lens For “Ava”
Filmmaking, Raising Ava, Lenses Martin McGowan 4/13/21 Filmmaking, Raising Ava, Lenses Martin McGowan 4/13/21

The Rokinon 35mm T/1.5: The Dream Lens For “Ava”

Building the look of the film is a process, one that starts at the point of capture. With the right lens, your job down the line becomes much easier…

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Emulating Film P2: Building A Custom “Film Stock”
Colorist, Filmmaking, Film Tech, Film Emulation, Raising Ava Martin McGowan 4/6/21 Colorist, Filmmaking, Film Tech, Film Emulation, Raising Ava Martin McGowan 4/6/21

Emulating Film P2: Building A Custom “Film Stock”

The color work of each shot is unique, but share a common goal: lifted shadows, soft highlight rolloff, proper skin tones when applicable…

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Planning “Ava”: How To Start A Feature Film
Filmmaking, Film Planning, Producer, Raising Ava Martin McGowan 4/6/21 Filmmaking, Film Planning, Producer, Raising Ava Martin McGowan 4/6/21

Planning “Ava”: How To Start A Feature Film

No matter how singular the vision or powerful the producer, the film still needs to be physically assembled by a team of people. In a Low-Budget scenario…

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Emulating Film P1: Redux
Film Tech, Filmmaking, Colorist, Film Emulation, Raising Ava Martin McGowan 4/6/21 Film Tech, Filmmaking, Colorist, Film Emulation, Raising Ava Martin McGowan 4/6/21

Emulating Film P1: Redux

Several years ago I watched the Steve Yedlin Display Prep Demo, and was overwhelmed by the amount of information. As time passed, I learned as much as I could about filmmaking creatively, while keeping an interested eye on the technical sides…

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